The Vision, The Drive & The Force Behind Beauty Direct — keeping everything perfect while making it look effortless (and occasionally making us laugh in the process).

Zelda brings a wealth of experience and expertise to the wellness industry. She worked in the UK for four years, managing a spa, and spent two years at a laser clinic, developing her love and skill for a wide range of aesthetic treatments. In 2009, Zelda founded Beauty Direct, the company she started after providing mobile treatments in the UK—her baby and a true reflection of her dedication to the industry.

Zelda now runs our mobile spa, serving clients across the Cape Winelands, Northern Suburbs, Helderberg, Franschhoek, Stellenbosch, and surrounding areas. Known for her soft personality with a touch of quirky charm, she combines professionalism with warmth, making every client feel comfortable and cared for. She has an eye for detail, a flair for high-end aesthetics, and a genuine love for all things beauty and wellness.

Unlike her business partner, Zelda’s cruise ship career lasted a grand total of one week—she quickly realized she’s much better at running a spa on solid ground. She is a busybody behind the scenes, sorting kits, sourcing and delivering products, and making sure every therapist has exactly what they need to provide flawless mobile spa and beauty services. All the little nitty-gritties clients don’t see? That’s her domain, making mobile spa and beauty treatments look effortless.